Blóð-Berg
A new healthy alternative soft drink, Blóð-Berg is the fruit of a successful working relationship with an Icelandic farmer who grows Arctic Thyme in northern Iceland. The following photographs are from a presentation, me and my project partner Sindri Páll held on Reykjavík Culture night 2007,in which, around one thousand drinks were sold.
The drink is presented the flagship of a new brand, which aim is to empower Icelandic agriculture. The Blóð-Berg brand also serves a frozen "kebab style" ice block. The drinks and ice would be sold in special pre fabricated portable shops which would travel around the Icelandic country site during the tourist season but set up shop in central Reykjavík during winter months.
Here you can see Sindri Páll giving out samples of Blóð-Berg from the frozen "kebab style" ice block.
